Current State of Social Media in the Fleet Management Industry


The current state of social media within the fleet management industry, and my company specifically, is very good. It has really taken a leap into the new age of technology in the past few years. It has been increasingly evident that marketing is taking to the internet and social media to reach its audience. The company I work for has taken the necessary steps in keeping up with these changes and developing and maintaining a social presence. We currently have a Twitter, Facebook and LinkedIn that is managed through Hootsuite. These sources are used to post industry relevant articles or videos. We will often times use social media as well to promote things that we are doing in the community and company events like our annual softball game.

Looking at the fleet management industry as a whole, there are varying parties and ways that social media can be used. John…

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